"When I was one, I had just begun”
- AA Milne
The playful words of AA Milne that enchanted us all as a children, today make sense. As Curative celebrates our first year of business, it rings true that ‘we have just begun’, and we’re full of optimism and excitement about what lies ahead.
The nice thing about entering year two, is that while we’re still fresh and new, we now know that we can ‘do this’. We’re also forearmed with the lessons that our first year has taught us, and we can use this new found knowledge and experience to further shape and mould our business and our lives.
We (especially Jade) read a lot of blogs, and get a lot of inspiration from all of the learnings that others share. Our original intention was to post all of our learnings along the way; but we got so caught up in the doing and the learning, that we ran out of time to share everything. So, our birthday gift to you, is a handful of the most important things that year one has taught us.
If you’ve been to any of our presentations or workshops (or if you know us at all), you’ll know we always start and finish by saying: “Do what you love, Love what you do."
We don’t say this lightly. We know that the lines tend to blur between personal & professional lives, and we’ve given up on the notion of ‘work-life balance’ in favour of ‘work-life integration’.
We spend so much time working, so it’s important to us that the environment we’re in, the work we’re doing, and the people we’re doing it with, can all be loved by us. It sounds a bit smooshy, fluffy, hippy-esque even, but the more positive energy and care that we can genuinely give something, the better the outcome, the stronger the relationship, and the more fun we have doing it.
It’s simple really, it’s much easier to get out of bed in the morning to do work that we believe in, with people we enjoy spending time with.
At our latest CreativeMornings, which followed the global theme of happiness, Friday & Andy from Running with Scissors shared the same sentiments, even going so far as saying that happiness was good for the bottom line. So, our version is that love is good for the triple-bottom line; people, planet and profit.
We put a lot of pressure on ourselves to produce consistently considered, clever, high-quality pieces of work. We like to push boundaries, to think outside the box, to embrace every creative cliche you can imagine. This pressure has the potential to be crippling; but this year we’ve learnt not to go so hard on ourselves, that we are our own worst critics, and potential failures are just an opportunity to improve.
We’ve learnt that it’s okay to get things wrong, in fact nothing will ever be perfect. We’ve learnt that sometimes it’s the things that don’t go quite to plan that teach you the greatest lessons. That it’s better to do something, and then change it, than to do nothing at all.
It was Einstein who said something along the lines of ‘doing the same thing over and over again and expecting different results is the definition of insanity’. And we don’t want to be insane. So, we always look at how we could change a process, how we could make the colours brighter, how we could organise the room in a more logical way; anything that will smooth out the kinks for the next time we tackle a similar challenge.
Whether you win or lose, it’s important to celebrate the effort. A slice of cake, a glass of wine, an indulgent afternoon of pampering, a high-five, a dance-off or simply some tech-free time, we think it’s important to reward hard work, to acknowledge the people in your life, and to share the thrill and relief of completion, achievement or a personal win.
Everyday should include a little celebration, or a little reward. Light the candles today, wear your best dress, use the good china. Every day is special.
Thank you to everyone who has supported us so far. To new friends and old, to our families, our clients, co-conspirators and collaborators, and especially to Adam and Gareth; don’t underestimate how much strength, courage and energy your belief in us gives us.